Ứng dụng Collocation vào Speaking – Unit 19: Business

Chủ đề xoay quanh lĩnh vực Kinh doanh luôn nhận được sự quan tâm rộng rãi và được đem ra bàn luận thường xuyên. Hôm nay IZONE sẽ đưa ra một số cụm từ diễn đạt sẽ giúp ích cho các bạn khi nói về chủ đề này nhé.

Nguồn: English Collocations In Use Intermediate – Unit 31

A.  Going into business

Interviewer: When did you first go into business?

Harris: I set up a small business selling office supplies in 1989, filing systems, office equipment, that sort of thing. In 1991, I went into partnership with my old friend, James Britten. We made a loss for the first two years, but then things got better and we’ve made a profit most years ever since. But there have been bad times too.

Interviewer: In what way?

Harris: Well, during the economic recession of the early 1990s, a lot of small businesses were going under, and I thought our business would fold, but we survived. All around us, small firms were going bankrupt. But in 1994 we won a contract, despite stiff competition, to supply the local government offices, and that was an important moment for us. We took on staff and expanded. And we were proud that we had created jobs for local people at a time when unemployment was high. Our sales figures improved steadily, our sales figures improved steadily, and soon we had an annual turnover of more than ten million pounds.

Interviewer: So what’s the secret of your success?

Harris: Well we’re quite cautious. For instance, we always carry out market research before launching a new product. But also, we set a high value on customer service, especially after-sales service. But at the end of the day, running a successful business is a combination of hard work, luck and intuition.

Interviewer: Finally, there are rumours that you may float the company on the stock market.Harris: At the moment we have no intention of going public, and people shouldn’t believe everything they read in the newspaper.

(Nhấn vào đây để xem hướng dẫn)

B. More business collocations

Owing to the economic crisis, many small firms ceased trading

There is cut-throat competition in the music industry these days.

Market forces have caused many factories to close as businesses move overseas.

Our local dressmaker has gone out of business.

Her clothes boutique is doing brisk business since the shopping centre was renovated

Business is booming for Internet-based travel companies as more people book travel online.

She resigned and went to work for a rival company.
I struck/did a deal with the car salesman and got a 15% discount for cash

It’s quite difficult sometimes to balance the budget because of increased costs.Our company have put in a bid for the new leisure centre contact.

(Nhấp vào đây để xem hướng dẫn)

C. Exercise

Bài 1: Hoàn thiện các tổ hợp từ sau dựa vào phần A

1. To a company on the stock market
2. To a new product
3. To a profit
4. To bankrupt
5. To into business
6. To into partnership
7. To market research
8. To public
9. To up a business
10. To a loss

Bài 2: Ghép tiêu đề bài báo 1-6 với chủ đề của các câu chuyện a-f

  1. BUSINESS GOING UNDER
  2. STIFF COMPETITION FOR LOCAL FIRM
  3. BUSINESS BOOMING IN THE AREA
  4. JACKSON’S STRIKE SUCCESSFUL DEAL WITH JAPAN
  5. ICE CREAM COMPANY TO BE FLOATED
  6. PAPER COMPANY EXPECTED TO FOLD

A. A company wins a promising new contract
B. A rival company is causing problems
C. A firm is going to sell shares for the first time
D. A company has ceased trading
E. A company may go out of business

Bài 3: Chọn tổ hợp từ đúng

1. Our company sets a high (value/price/cost) on after-sales service
2. Competition to (earn/win/achieve) the contract was (strong/stiff/hard)
3. You need a wide range of skills in order to (work/run/go) a successful business
4. How long have you been (doing/making/getting) business with China for?
5. The annual (takeover/overtake/turnover/overturn) of our company is growing rapidly
6. It’s my job to (weigh/balance/add) the budget
7. We’ve put in a very competitive (offer/bid/deal) so I hope we’ll get the job
8. We’ve been doing (rapid/stiff/brisk) business all morning

Bài 4: Điền 1 từ vào chỗ trống

Jan Vickers now (1)a successful bicycle company in the town. He set it (2) ten years ago to cater for students and he had done extremely well. He (3)a lot of rental business with the tourist trade at local hotels. In his first year of operations he (4)a loss, but his sales (5)for his second year showed an upturn and he has nerve looked back since. Indeed you could say that (6) is currently booming as he has just (7) an important new contract with a chain of fitness centres. There was stiff (8)but Jan (9) in a bid which was more attractive than anything that (10) companies could offer. So, the deal was (11). As a result Jan’s company is planning to (12) 20 new jobs. When asked to explain the (13)of his success, Jan puts it down to his company’s emphasis on after-sales (14).

Điểm số của bạn là % – đúng / câu

D. Practice

Part 1: 

1. What kind of business are you interested in?

(*) Cố gắng sử dụng 1 số collocations Gợi ý để hình thành câu trả lời. Lưu ý là bạn KHÔNG cần dùng tất cả collocations này trong câu trả lời của mình, chỉ cần chọn ra 1 vài collocations hữu ích.

Go into business, set up business, run a business, make a profit, brisk business, business is booming, put in a bid

2.Would you like to run your own business?

go into business, set up business, go into partnership, create jobs, take on staff, make a profit, go out of business

3. Do you think you can run a successful business in the future?

run a business, make a profit, make a loss, go bankrupt, cut-throat competition, stiff competition, rival company, float the company

Part 2:

Describe a small business that you would like to own/open

You should say:

  • what this business would be
  • how you would start/open this business
  • how you would run this business 

and explain why you would like to run this kind of business

go into business, set up business, take on staff, create jobs, strike a deal, set a high value on sth, annual turnover, launch a new product, carry out market research, rival company, cut-throat competition, win a contract, float the company

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